Partner Newsletter
 
 
June 2026
 
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Partner Update

It’s been another busy month across Panacea, with much of our focus continuing to be on the redevelopment of the website and wider platform enhancements that will support both advisers and partners. We’re making great progress and are looking forward to sharing more details as we move closer to launch.

We have also launched our second annual Finfluencer survey, following on from last year’s research, to explore how adviser attitudes towards social media, influencers and AI continue to evolve. It will be fascinating to see what has changed over the past 12 months, and we look forward to sharing the findings with you in next month’s report. To support the survey launch, we’ve also produced and promoted a short-form video campaign, as we continue to expand our use of video content and explore new ways of engaging advisers.

Alongside this, we have been planning the next episode in our podcast series, which will be released in June. Podcasts continue to provide a great opportunity to explore industry topics in greater depth and bring valuable insights to the adviser community.

As always, thank you for your continued support. If you have any upcoming events, webinars or key initiatives you’d like us to help promote, please do let us know so we can share them across the Panacea community.


Sarah Paul
Chief Operating Officer


 
Partners leading adviser engagement - Top partners by share of Bento clicks 2026
Position Partner Total % of Partner Clicks
1 Artemis 12.6%
2 M&G 11.8%
3 BNY Investments
11.5%
4 Aberdeen
11.0%
5 BNP Paribas
10.6%

 
 
 
 
 
Partner email - best open rate

Congratulations to M&G who won the partner email award for 'Best Open Rate' in May with their Solus Mail 'PruFund Power Hour Tue 26 May 3–4pm'.

Take a look

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Partner email - most unique clicks

Congratulations to Artemis who won the partner email award for 'Most Unique Clicks' in May with their Solus Mail 'AI: Overstated Risk, Underestimated Opportunity'.

Take a look

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Most clicked Bento article

Congratulations to Artemis for May's most-clicked Bento article 'Global smaller companies: the diversification deliverers'.

Take a look

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Track your performance

Don’t forget to access your digital partner dashboard to review activity, metrics and campaign performance at any time.

Review your data

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Engagement signals from May
Issues Sends Opens Open rate Clicks CTR
9
165,738 24,357 14.7% 1,693 7.0%
YTD Average
18,551 2,782 15.0% 256
9.2%
This Month Ave
18,415 2,706 14.7% 188 7.0%

 
 
 
May's most viewed partner content
Global smaller companies: the diversification deliverers Artemis
The Sharpe End podcast: Power Struggle Rathbones
Rewriting the rules: pensions and inheritance tax Fidelity Adviser Solutions
Building a strong retirement income BNY Investments
Finding conviction in a world of higher geopolitical risk Aberdeen
How the closure of Hormuz has opened up energy opportunities Schroders
Weekly market commentary - available now M&G
The monthly macro outlook video: April 2026 Aberdeen
Human first, tech second: Rethinking AI in retirement advice BNY Investments
Offshore bonds taxation explained M&G

 
 
 
 

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