Partner Newsletter
 
 
May 2026
 
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Partner Update

Building the Next Chapter of Panacea...

Over the past few months, much of our focus has been on shaping the next phase of Panacea and this has been a month of real progress.

Firstly, we're well into a major redevelopment of the Panacea website and partner dashboard. The goal is simple: a better experience for advisers means more of them visiting, engaging, and discovering the content and insight our partners provide. We'll be sharing more on this soon.

Secondly, we launched Panacea Conversations on Spotify. This is our new podcast series dedicated to helping advisers grow and improve their businesses. Our first episode features John Dashfield exploring what it really takes to make a strong first impression with clients. It's exactly the kind of practical, relevant content that keeps advisers coming back to Panacea. 

The series is growing, and if you'd be interested in getting involved, do get in touch!

Finally, we've taken Panacea's voice to LinkedIn with short-form video content, hopefully this will continue to broad our reach by putting partner and community insight in front of a wider audience.

Three new initiatives, one consistent aim: making Panacea an even more valuable platform for the adviser community, and for the partners who support it...

Sarah Paul
Chief Operating Officer


 
Partners leading adviser engagement - Top partners by share of Bento clicks 2026
Position Partner Total % of Partner Clicks
1 Artemis 12.8%
2 M&G 11.6%
3 BNY Investments
10.9%
4 BNP Paribas 
10.9%
5 Aberdeen
10.5%

 
 
 
 
 
Partner email - best open rate

Congratulations to BNY Investments who won the partner email award for 'Best Open Rate' in April with their Solus Mail 'Retirement advice in the UK: Turning insight into outcomes'.

Take a look

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Partner email - most unique clicks

Congratulations to Quilter who won the partner email award for 'Most Unique Clicks' in April with their Solus Mail 'A more predictable and reliable income'.

Take a look

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Most clicked Bento article

Congratulations to BNY Investments for April's most-clicked Bento article 'Iran Conflict: Market Implications'.

Take a look

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Track your performance

Don’t forget to access your digital partner dashboard to review activity, metrics and campaign performance at any time.

Review your data here

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Engagement signals from April
Issues Sends Opens Open rate Clicks CTR
11
201,920 30,326 15.0% 2,096 6.9%
YTD Average
18,578 2,798 15.1% 270
9.6%
March Issue Average
18,356 2,757 15.0% 191 6.9%

 
 
 
April's most viewed partner content
Iran Conflict: Market Implications BNY Investments
The Sharpe End podcast: War and Cease Rathbones
Helping you to invest in confidence Quilter
Behind the numbers: Q4 GDP BNY Investments
A simpler, steadier, and smoother way to invest Quilter
SCOTUS tariff decision may lift risk assets BNY Investments
Iran: Contained conflict or sustained oil shock? The triggers you can't ignore Aberdeen
PruFund Cautious Fund Overview M&G
Why short-dated bonds make sense in uncertain times Schroders
Accessing the Prudential Guaranteed Income Plan M&G

 
 
 
 

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