February marked 20 years since Panacea was founded, and over the past few weeks we’ve taken time to reflect on both on the progress made in the last year and on how far the community has evolved over two decades.
What began as a practical support initiative has evolved into one of the UK’s most established opt-in adviser communities.
Today, Panacea supports 18,687 financial professionals, including 11,964 advisers across 3,865 regulated firms - 9,400 of whom are directly authorised.
For two decades, our role has remained consistent: to act as a conduit between financial services providers and IFAs - helping to close the distribution gap by delivering relevant, structured insight into a trusted, opt-in environment.
Over the past 12 months alone, we have produced:
- 139 structured adviser bulletins
- 28% average open rate and 13.2% click-through rate
- 45 Panacea articles that generated 10,840 clicks
- Quarterly compliance commentary
- Practical AI guidance and prompt libraries for advice firms
Our community has grown 15.6% year-on-year, and 70% of partners have worked with Panacea for more than five years. This is a reflection of long-term trust on both sides.
We do not report the news. We consolidate what matters, align it to adviser planning cycles and deliver it within a structured, measurable environment. This is particularly valuable for directly authorised firms without centralised infrastructure.
Reaching 20 years is not something we take lightly. It reflects the continued trust of advisers, and the commitment of our partners who choose to support this community year after year.
On behalf of myself and the fantastic team of Sarah, James and Chris, thank you for your continued support, collaboration and belief in what Panacea stands for. We look forward to building the next chapter together.
Derek BradleyFounder & CEO
