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Partner Update_
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2026 has started at pace, and early partner conversations are already shaping where commercial focus and opportunity will sit this year. It’s been great reconnecting to talk priorities, campaign plans and where adviser engagement is strongest, as that’s where the activity will translate into real outcomes. February marks our 20th year. Thank you to everyone who has supported us along the way - especially those who’ve been with us since the early days. Two decades of adviser engagement gives us a clear view of what works, and we’re excited to apply that experience to partner activity in the year ahead.
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Adviser Engagement Report
Hopefully you received our latest Adviser Engagement Report. Based on user behaviour, it highlights what consistently captures attention, what converts into action, and when advisers are most receptive. Many partners are already using these insights to sharpen campaign timing, improve efficiency and strengthen lead quality.
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Target campaigns using real MPS activity
We’re now integrating quarterly Managed Portfolio Service (MPS) market data from Finscape with our Autus adviser intelligence, which creates a clearer picture of how managed solutions are being used across the market.
This allows partner campaigns to focus on firms where MPS activity is visible, align outreach with commercially relevant segments, and prioritise engagement where conversations are most likely to land.
In practical terms, this means more precise targeting, better campaign timing and stronger relevance, turning market insight into actionable outreach.
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Reach advisers during active due diligence review
Tony Catt, from The Catt's Eye View has requested that we share an opportunity for partners to participate in this year’s independent due diligence reports. These are actively used by adviser firms reviewing CIP and retirement propositions, covering a broad range of structures including managed portfolios, funds, tax-efficient solutions and platforms.
Participation places partner data directly into adviser evaluation frameworks - reinforcing visibility at moments when firms are actively assessing options.
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Partners leading adviser engagement - Top partners by share of Bento clicks 2025
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Position
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Partner
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Total % of Partner Clicks
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1
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Schroders
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12.0%
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2
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Rathbones
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10.5%
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3
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Aberdeen
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9.2%
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4
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PIMCO
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8.6%
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5
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AXA IM
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8.0%
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Most clicked Bento article
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Congratulations to Artemis for January's most-clicked Bento article. High engagement content provides useful insight into what themes are resonating with advisers.
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Track your performance
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Don’t forget you can access your digital partner dashboard to review package activity, engagement metrics and campaign performance at any time.
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Review your data here
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Engagement signals from January
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Issues
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Sends
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Opens
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Open rate
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Clicks
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CTR
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10
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186,313
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29,419
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15.8%
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1,931
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6.6%
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Issue Average
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18,631
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2,942
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15.8%
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193
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6.6%
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YTD Issue Average
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18,631
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2,942
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15.8%
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193
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6.6%
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January’s most viewed partner content reflects continued adviser interest in tax planning, portfolio outlooks and practical decision support:
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Like our content? Please share with a colleague.
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