Partner Newsletter
 
 
December 2025
 
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Partner Update_

As we approach the end of the year, we wanted to start by thanking you for your continued support and collaboration throughout 2025. Your input has shaped so much of what we’ve delivered this year, and it remains central to how we plan for 2026.

You may have seen Sarah's recent email about a potential enhancement to the Finscape data we use for adviser targeting, specifically deeper insight into MPS vs Non-MPS flows, platform usage and the balance between multi-asset and fund-picking behaviours. Before we commit to this quarterly investment, we would really value your view on whether this development would strengthen your marketing and distribution activity for the year ahead.

If you haven't yet shared your thoughts, please take a moment to complete our short anonymous survey (6 questions, approx. 3 minutes).  Your feedback will directly influence our decision and how we prioritise future enhancements.

A quick scheduling note: our final Bento Bulletin of 2025 will be sent on 19 December, with Bulletins resuming in the week commencing 5 January 2026.

We wish you, your teams, and families a very happy Christmas, and thank you again for your partnership this year. We look forward to achieving even more together in 2026.

Derek, Sarah, James & Chris


 
 
 
Welcome and thanks to our new and renewing partners
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Top 5 Partners by Share of Bento Clicks (2025 to date)_
Position Partner Total % of Partner Clicks
1 Schroders 12.1%
2 Rathbones 10.4%
3 Aberdeen 9.1%
4 PIMCO 8.5%
5 AXA IM
8.0%

 
 
 
 
 
Partner email - best open rate_

Congratulations to Artemis, who won our 'Partner email - best open rate' award with their email "Webinar: Multi-asset investing - The importance of keeping it simple".

View it here

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Partner email - most unique clicks_

Congratulations to The Exeter, who won our 'Partner email - most unique clicks' award with their email "The Exeter’s insurance just got even better ".

View it here

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Most clicked Bento article_

Congratulations T. Rowe Price who won our 'Most clicked Bento article' award with "Email - Senior members can benefit from personalised asset allocation". 

View it here

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Partner dashboard_

Don't forget you can view your package info and stats on your partner digital dashboard. If you need a reminder of your login details, do let me know.

Login now

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November 25 Bento bulletin statistics_
Issues Sends Opens Open rate Clicks CTR
11
197,506 35,447 18% 3,012 8.5%
Issue Average
17,955 3,222 18% 274 8.5%
YTD Issue Average
17,448 5,055 29% 683 13.5%

 
 
 
November 25 - Top Ten most viewed Partner articles_
Senior members can benefit from personalised asset allocation T. Rowe Price
Scottish Mortgage Portfolio Update Q3 2025 Baillie Gifford
Optimism grows among small businesses BNY Investments
Quarterly Equities and Multi Asset Outlook - Q4 2025 M&G Investments
Why the 4% rule shouldn't be 'the tail that wags the dog' Fidelity Adviser Solutions
Pre-Budget policy, regulation and planning M&G Wealth
Establishing industry best practice: A net zero methodology for sovereign investors T. Rowe Price
Autumn Budget 2025 M&G Wealth
Breakfast briefing: 3 ways to diversify with smaller companies Aberdeen
ETFs in MPS: The opportunity for Advisers Wealthtime

 
 
 
 

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